Ընթերցանություն

ԸՆԹԵՐՑԱՆՈՒԹՅԱՆ ՏԵՔՍՏ

Wrigley's chewing gum was actually developed as a premium to be given away
with other products rather than as a primary product for sale. As a teenager,
William Wrigley Jr. was working for his father in Chicago selling soap that had
been manufactured in his father's factory.c The soap was not very popular with
merchants because it was priced at five cents, and this selling price did not leave a
good profit margin for the merchants. Wrigley convinced his father to raise the
price to ten cents and to give away cheap umbrellas as a premium for the
merchants. This worked successfully, confirming Wrigley that the use of premiums
was an effective sales tool.
Wrigley then established his own company; in his company he was selling soap
as a wholesaler, giving baking soda away as a premium, and using a cookbook
to promote each deal. Over time, the baking soda and cookbook became
more popular than the soap, so Wrigley began a new operation selling baking
soda. He began hunting for a new premium item to give away with sales of
baking soda; he soon decided on chewing gum. Once again, when Wrigley
realized that demand for the premium was stronger than the demand for the
original product, he created the Wm. Wrigley Jr. Company to produce
and sell chewing gum.
Wrigley started out with two brands of gum, Vassar and Lotta Gum,
and soon introduced Juicy Fruit and Spearmint. The latter two brands grew in
popularity, while the first two were phased out. Juicy Fruit and Spearmint are two
of Wrigley's main brands to this day.

It is indicated in paragraph 1 that young William was working

According to paragraph 1, the soap that young Wrigley was selling

According to paragraph 2, it is NOT true that, when Wrigley first founded his own company, he was

Paragraph 2 discusses that Wrigley later

According to paragraph 3, the Wm. Wrigley Jr. Company did all of the following EXCEPT